Sony's catching on -- you had to figure it would happen.
Their own Second Life clone as the front end to their gamer social system. If history is any teacher, we should start a poll to see how long it takes us to do something similar. Hmm, while likely accurate, it does sound like a cop out -- criticizing without offering an alternative is so lame. So, what would I do? I'll have to think about it.
I found the story on Engadget.