The Working Network

Nice design, driving awareness of the new social

http://www.sermo.com/tour

Tier three designs and experiences (okay, call them web2.0 or social or whatever you like), so obvious they're invisible to the connected young and the initiated, are not obviously valuable to everyone. That's true despite the fact that social sites exist for Moms and "everyone" says they're going mainstream (see http://online.wsj.com/article/SB118825239984310205.html).

I recently turned a psychologist friend of mine onto Youtube. He's into music and ended up discovering a lot of value in Youtube.

More recently I invited him into Facebook. The following is a transcript of our first conversation. His name has been changed.

Foo now has an identity, or something.

Between You and Foo Bar

Foo Bar

9:59am August 30th

BoB
I just joined this damn thing. What the hell is "aim" and why should I care. what the hell is going on with this thing. I haven't set up a "profile" yet, or at least I don't think so. WHat the hell have you gotten me into???
Foo 

Foo Bar

9:59am August 30th

what is this box for? oh brother!

Robert Rebholz

10:05am August 30th

It's for your photo -- question mark man.

Foo Bar

1:51pm August 30th

i'm not gonna put my photo there. I'll put one of my guitars.

Robert Rebholz

1:57pm August 30th

I wouldn't put your photo there either.

Foo Bar

2:31pm August 30th

LOL...
I've already connected with an old highschool friend who said "you have like no web presence"
Great.
Foo

Robert Rebholz

2:38pm August 30th

Sucks that all of our high school friends are old.

Foo Bar

3:51pm August 30th

Yeah, I'm glad I'm not old.